General Liability Insurance 

Build a Solid Foundation
 

Just like building a house, laying a solid foundation is essential for the long-term stability of your business. If a home's foundation is flawed, structural issues and costly problems are inevitable. The same is true for your business: without the right protections in place, one unexpected incident could undermine everything you’ve worked to build.

​

That foundation begins with a general liability insurance policy.

​

Whether it’s a customer injury, property damage, or a claim of libel or slander, general liability insurance helps your business recover from legal claims and financial losses. It’s the first and most essential layer of protection every business owner should have.

​

Don’t wait until there’s a crack in the foundation. Let us help you build your business on solid ground.

​

A Solid Foundation Begins with General Liability Insurance
 

Building a risk protection strategy isn’t just for large corporations, small businesses, independent contractors, and freelancers all face risks that could result in costly claims. Whether you’re just starting out or have years of experience, general liability insurance is a smart and necessary safeguard.

​

When you sit down with a broker at Eternity Insurance, we’ll walk you through the types of risks most relevant to your business. General liability insurance typically provides coverage for:
 

• Property Damage or Bodily Injury
  Accidents happen. If you or an employee accidentally injure someone or damage a third party’s property, this coverage helps protect your business from financial liability.

​

• Slander, Libel, and Reputational Harm
  If someone claims you harmed their reputation—intentionally or not—through your business activities, you could face legal action. This also includes claims for wrongful eviction or invasion of privacy.

​

• False Advertising and Copyright Infringement
  Even unintentional advertising missteps can trigger lawsuits. This coverage helps if another company accuses you of making misleading claims or violating their intellectual property.

​

• Medical Expenses for Third Parties
  If a customer or visitor is injured on your premises, general liability insurance can help cover medical costs—preventing a small incident from becoming a major financial burden.

​

• Damage to Rented Property
  If you're renting business space and an accident like a fire causes damage, this policy can provide protection beyond your lease terms.

​

• Legal Defense and Court Costs
  Lawsuits are expensive—even if you're not at fault. General liability coverage typically includes legal defense costs, including attorney fees, settlements, and court expenses.

​

A general liability insurance policy is a strong first step in protecting your business but much like laying the foundation of a house, it’s only the beginning. To fully safeguard your investment, you need additional layers of coverage to protect against unforeseen risks and exposures.

​

Just as a home needs walls, a roof, and insulation to be complete, your business needs specialized insurance policies that address its unique operations and vulnerabilities. From commercial property and auto insurance to cyber liability, employment practices, and umbrella coverage, these policies work together to create a comprehensive risk management plan.

​

Knowledgeable Insurance Professionals
 

Build the Foundation with Assistance from the Eternity Insurance Agency

​

Every strong business insurance strategy starts with a solid foundation and that begins with a general liability policy. At The Eternity Insurance Agency, our experienced brokers are here to help you build a comprehensive risk management plan tailored to your specific needs.

​

Our mission is simple: to help protect your livelihood with the right coverage at competitive rates.